Developing a CMS Content Strategy

Creating effective content plans
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Sara Lee
Cultural critic and essayist
Key Takeways
  • Define your target audience.
  • Set clear goals for your content.
  • Regularly review and adjust your strategy.

Identifying Your Target Audience

Understanding who your audience is will help you create content that resonates with them. Conduct research to identify their needs, preferences, and behaviors.

Setting Content Goals

Establish clear goals for your content strategy. Whether it's increasing traffic, generating leads, or enhancing brand awareness, having specific objectives will guide your content creation efforts.

Reviewing Your Strategy

Regularly review your content strategy to ensure it remains effective. Analyze performance metrics and adjust your approach based on what is working and what is not.

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Sara Lee
Cultural critic and essayist
Her work has been influential in contemporary discussions about culture and society.
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